SearchScore Audit Report
Generated 2026-05-03 · Full SEO + GEO + CRO analysis
fileseal.uk
SEO Score
69.2
Competitive

Authority, backlinks, topical depth, UX signals

AI Visibility (GEO)
75
Strong

E-E-A-T, schema, AI citability signals

CRO Score
57
28 Issues

Trust, conversion gaps, lead capture

SEO Score Breakdown (searchscore.io/seo)
Content Quality
14.6/20
On-Page SEO
12.5/15
Technical SEO
11.1/15
AI / Crawler Signals
8.8/12
User Experience
6/10
Topical Authority
5.5/10
Domain Authority
7.5/15
E-E-A-T Brand
3.2/5
AI Visibility (GEO) Breakdown (searchscore.io/audit)
Technical SEO
98/100
Structured Data
100/100
Platform Optimisation
100/100
Topical Authority
80/100
AI Citability
76/100
Brand Authority
75/100
AI Platform Readiness
70/100
E-E-A-T Content
43/100
CRO Issues (searchscore.io/cro)
28 issues detected · Priority order · Trust & Credibility is the primary conversion gap
Trust & Credibility
Reviews & Testimonials
0/8
Trust & Credibility
Real Photos vs Stock
1/8
Trust & Credibility
Owner / About Credibility
0/6
Lead Capture & Funnels
Exit Intent / Scroll Triggers
0/5
Trust & Credibility
Third-Party Review Badge
0/4
Navigation & UX
Single Focused CTA
0/4
Strategy & SEO
Heatmap / Conversion Tracking
0/4
Trust & Credibility
Before/Afters or End-State
0/4

Quick Wins (ordered by impact)

🔗
Build Backlinks
Domain authority is the primary SEO gap. Target 5-10 relevant directories and legal tech publications per month to lift the 69.2 score.
💬
Client Testimonials
Zero reviews or testimonials (0/8 CRO score). Add 3-5 real client quotes with specific results. G2/Trustpilot adds third-party validation signal.
👤
Owner Story (E-E-A-T)
Add an About page for Ben Huss with credentials and document security expertise. Fixes both SEO brand signals (3.2/5) and GEO citability.

What FileSeal Does Well

Technical SEO is excellent. AI crawlers fully allowed (GPTBot, ClaudeBot, PerplexityBot all permitted). Schema is comprehensive: 13 types including SoftwareApplication, Service, FAQPage, Person. Full OG/Twitter card coverage. Strong topical content on document security for UK professionals.

What Needs Attention

Domain authority (7.5/15) and topical depth (5.5/10) are the primary SEO gaps. CRO at 57: no testimonials, no real team photos, no live chat, no exit-intent capture. E-E-A-T content (43/100 GEO) is missing the owner story. The site is well optimised for AI discovery but doesn't convert intent-aware buyers.

SEO Score: searchscore.io/seo · AI Visibility: searchscore.io/audit · CRO Audit: searchscore.io/cro · SearchScore